Oca de Savóia

This branding project for a fast-growing pizza restaurant chain encompassed every stage of brand development—from naming and strategy to visual identity and tone of voice. The goal was to create a strong, authentic connection with the target audience while differentiating the brand in a competitive market.

Inspired by Brazil’s rich artisanal Cordel woodcut culture, the branding infused every touchpoint with a distinctive, handcrafted feel. This strategic approach played a vital role in the brand’s rapid expansion. 

PROJECT DEVELOPED @ ZORZO DESIGN ESTRATÉGICO