Optus Enterprise

Optus sought support in developing eBooks and reports for its Enterprise branch. The biggest challenge was maintaining brand consistency while adhering to its extensive and strict brand guidelines. This required a meticulous approach to ensure every design element aligned seamlessly with the established visual identity.

One of the assets created for Optus Enterprise was an infographic focused on cyber security awareness. The main challenge of this project was adhering to strict brand guidelines. This meant using only the Optus wave and approved library icons, with no additional imagery permitted. Achieving a balanced composition while carefully managing the text and incorporating breakout elements to add dynamism and visual interest was a key challenge, all within the constraints of the brand’s standards.

PROJECT DEVELOPED @ OUTSOURCE B2B MARKETING