With a strong foundation in its logo, Affinity needed to elevate its branding to better convey its expertise and the seamless experience of its payroll system. The new visual identity extends the logo’s signature lines, surrounding users in a dynamic, engaging design that highlights their journey with Affinity.

The website was also redesigned after an UX audit, which led to refinements in navigation while maintaining its original template and elevating the branding. The brand palette was expanded to include orange for call-to-action buttons, enhancing visibility and clarity for users. Additionally, product and platform imagery were incorporated into the branding, providing a clearer representation of Affinity’s solutions and boosting user engagement.

PROJECT DEVELOPED @ OUTSOURCE B2B MARKETING